Leaders, you are your brand promise

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Hello career adventurers! Thank you for coming along for this ride. I have been enjoying it so much, that I have decided to lean in further with all of you. Keep reading and you will see what I mean. Today we are going to talk about leadership and branding.

Authenticity is paramount in today's business world. Social media and the internet of things has made it impossible for leaders to escape the scrutiny of their peers, their employees and indeed, the world. People have so many tools at their fingertips to find out if you practice the values you espouse.

When you get a leadership opportunity, you have to lay the groundwork. Be deliberate about creating your leadership presence. Don't just assume your typical approach to engaging with others will do the job.

It is important that you find out about the leader living inside you and how you want that to show up to others. Don't take this for granted. It's not something you can do blindfolded. You don't want to be this guy...

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Great leadership starts with demeanor. I am really unimpressed with the people I encounter downtown who don't make eye contact and won't acknowledge you, even when you are two people alone in a narrow corridor. It's just plain weird.

So, leaders, chin up. Make eye contact, acknowledge people. Smile even. Put others at ease so that you can really engage and develop those relationships that will lead to ideas, innovation and outstanding performance. Be this open and welcoming human wherever you go.

Be conscious leaders, your energy affects all the people around you.

Another important tenet is to stand by what you say with what you do. This means knowing your values. You will have to talk about them and live by them. Be available to support the people around you in doing the same.

Be visible to others. While leadership can show up anywhere among people, designated leaders have a responsibility to cultivate a public leadership presence. This means taking opportunities to engage with people, whether as part of public relations activities, public speaking opportunities or through social media.

When it comes to social media, definitely have a LinkedIn presence and participate on Twitter. Add value to your industry and community through posts that add value to others and to the current discussions. If you aren't marketing your business and yourself, you aren't doing your whole job.

Embrace your role and set a compelling business direction that will empower others. You are the leader. You have the power to create and sustain this momentum through your words, deeds and decision-making.

Be a leader who recognizes others for their contributions. Leaders must never leave out gratitude, humility and respect for others.

I have been thinking a lot about how I want to show up for others as a leader in my own life. I am not content to live only inside the box I am put in.  Aside from the wonderful experiences I have had in my family, the time I have spent at work with others has been some of the most joyful experiences I have ever had. I want every day at work to fill me with the passion I have felt helping others to do their best work. I want to spend more of my days doing that.

Introducing Brain Snacks Professional Development Service!

With these principles in mind, I am embarking on my own branding exercise for the career school. The first change is the name. I am pleased to present Brain Snacks Professional Development Service.

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More changes will be coming as I explore the brand, look at creative options and plot a direction for my business.

This website will continue to be a place for you to come and get a yummy treat for your mind. Food for thought if you will. I am going to continue to focus on leadership growth, women in leadership, supporting parents with young children to find career success and new entrants to the workforce.

I hope you will continue to join me. And we will see where this leads together.

Much love,

Donna


If this moves you, I invite you to join in on the conversation by posting a comment or sharing on social media.