It was dark already and later in the evening and I was alone in my car. It was New Year's Day. On the radio, a show about a future in which humans have nothing but leisure time. A time and place where robots do all the work. But not fiction.
I was deep in a passion project at work, and I could not imagine leaving it to start my family. The dilemma caused me to wonder, why must everything be put on hold leading up to pregnancy, during pregnancy and afterward?
This conversation with myself was the start to Brain Snacks Co.