Are good ideas flame retardant? If not, why don't they catch and spread like wildfire? Being a 30-ish woman, working to change the world, there is always the inevitable encounter of resistance to change. Some of this is the double bind women face in the workplace -- too much confidence, ambition or success correlates to dislike and rejection. But some of this is something else. As if one insurmountable, giant, harry gnarly barrier wasn't enough!